Marketing Lead

About the role: Cypher Capital (https://cyphercapital.com) is a leading multi-strategy crypto investment firm based in the UAE, covering venture capital, public markets, nodes, mining, etc. Working alongside globally acclaimed Web 3.0 founders, not limited to only financial capital investment, it also leverages global relationships and industry expertise to ensure long-term success. The role of Marketing Head is pivotal in crafting and executing a marketing strategy that resonates with our target audience and positions our platform as the go-to online marketplace in the Middle East. As the Marketing Lead, you'll be at the forefront of our brand's narrative, ensuring that our value proposition is communicated effectively and compellingly across various channels. At the same time, you will be leading the marketing initiatives for an eCommerce startup incubated by Cypher Capital and Phoenix Group, aligning with business goals and objectives. Key Responsibilities: • Collaborate with the executive team to craft a compelling brand narrative and marketing strategy that aligns with our company's vision and goals. • Lead market research initiatives to gauge market trends, audience preferences, and the competitive landscape. • Develop and oversee multi-channel marketing campaigns, including digital, social media, events, and content marketing. • Collaborate with the Product Lead to ensure the product's features and benefits are effectively communicated in marketing campaigns. • Manage the marketing budget, ensuring optimal allocation of resources across various initiatives. • Build and lead a dynamic marketing team, fostering a culture of innovation and excellence. • Establish partnerships with media, influencers, and other stakeholders to amplify our brand's reach. • Track and analyze key marketing metrics to gauge campaign effectiveness and inform future strategies. • Stay abreast of the latest marketing trends and technologies, ensuring our brand remains at the forefront of innovation in the online marketplace domain. Qualifications and Skills: • Bachelor's degree in Marketing, Business, or a related field. An MBA or advanced degree is a plus. • Proven experience (1-5 years) in a marketing role, preferably in the online marketplace or tech industry. • Familiarity with blockchain technology and its implications is advantageous. • Deep understanding of the Middle Eastern market, consumer behavior, and th digital landscape. • Demonstrated ability to craft and execute high-impact marketing campaigns. • Experience in leading and mentoring teams, with a knack for fostering talent and driving results. • Proficiency in digital marketing tools, analytics platforms, and content management systems. • Exceptional analytical skills, with a penchant for data-driven decision-making. • Stellar communication and interpersonal skills, capable of engaging a diverse set of stakeholders. • An entrepreneurial spirit, brimming with creativity and a passion for innovation in a fast-evolving startup milieu.