Marketing Manager/运营经理

Primary Responsibilities: 1. Develop User Growth Strategy: Responsible for developing and implementing a comprehensive user growth strategy, including plans to attract new users, improve user retention, and increase user engagement. 2. Data Analysis and Strategy Optimization: Utilize data analysis and user behavioral insights to evaluate and optimize user growth strategies, ensuring ongoing growth and improvement. Community Build and Operations: Develop the team and strategy to build up and manage the communities, to spread the core value of the project and maintain the user engagement. 3. User Experience Optimization: Collaborate closely with the product team to enhance user experience, increase user satisfaction, and improve user retention. 4. Work with marketing team and drive the user growth campaigns and promotions to attract new users and increase user engagement. Required Skills: 1. User Growth Experience: Extensive experience in user growth, user marketing, or related fields, with a deep understanding of user growth strategies and methodologies. 2. Data-Driven Abilities: Proficient in data analysis and interpretation, capable of using data metrics to evaluate user growth strategies and make optimization decisions. 4. Communication and Coordination Abilities: Excellent communication and coordination skills, capable of collaborating with different departments and stakeholders to drive user growth initiatives. 5. Innovative Thinking: Possess innovative thinking and problem-solving skills, able to identify new user growth opportunities and propose effective solutions. 主要职责： 1. 制定用户增长策略：负责制定并实施全面的用户增长策略，包括吸引新用户、提高用户保留率和增加用户参与度的计划。 2. 数据分析和策略优化：利用数据分析和用户行为洞察，评估和优化用户增长策略，确保持续增长和改进。 3. 社区建设与运营：发展团队和策略，建立和管理社区，传播项目的核心价值并维持用户参与度。 4. 用户体验优化：与产品团队密切合作，提升用户体验，增加用户满意度和提高用户保留率。 5. 与营销团队合作，推动用户增长活动和促销，吸引新用户并增加用户参与度。 所需技能： 1. 用户增长经验：在用户增长、用户营销或相关领域具有丰富经验，深刻理解用户增长策略和方法论。 2. 数据驱动能力：精通数据分析和解读，能够使用数据指标评估用户增长策略并做出优化决策。 3. 沟通和协调能力：优秀的沟通和协调能力，能够与不同部门和利益相关者合作推动用户增长计划。 4. 创新思维：具备创新思维和解决问题的能力，能够识别新的用户增长机会并提出有效的解决方案。