Senior Marketing Specialist

Company Profile: Construction Material (Stones) Wholesale Company in Richmond, BC Job Responsibilities: Manage and roll-out a consistent branding for the company internally and externally; Participates in the development of the corporate strategic branding and marketing plan and prepares the detailed marketing calendar to deploy resources and schedule media and promotional activities to address business needs. Create and manage engaging content for the company website and social media platforms. Develops and prepares presentations for the Executive and Board, ensuring consistent corporate messaging and writes, edits and proofreads print and on-line materials for internal and external publication. Develop and manage search engine optimization (SEO) and pay-per-click (PPC) campaigns. Utilize web analytics tools to measure the effectiveness of digital campaigns and make data-driven decisions. Create and implement a lead generation strategy for the company. Stay up-to-date with the latest digital marketing trends and technologies. Ensures usage of corporate logos, trademarks and copyrights are according to relevant policies and procedures and that marketing deliverables meet corporate standards. Job Requirements: At least three (3) years of experience especially, in the construction materials wholesales dustry, in progressively senior marketing roles, including experience in the strategic development of corporate branding and marketing plans and the development and execution of marketing programs, campaigns and initiatives. Bachelor's degree in marketing, business, or a related field. Experience with email marketing, social media marketing, and paid advertising platforms. Strong analytical skills and ability to interpret data and make data-driven decisions. Strong project management skills, with the ability to manage multiple projects simultaneously. Strong understanding of SEO and PPC best practices. Proven ability to work in a team and collaborate with cross-functional teams. Experience with web analytics tools, such as Google Analytics, is a plus. Experience with graphic design and video editing software is a plus. Strong written and verbal communication skills in both Chinese and English. Job Compensation: $60,000 to $80,000 CAD.